Brand Positioning Strategy
Define your brand’s unique value proposition with our expert brand positioning strategy services, crafting a compelling narrative that resonates with your target audience and sets you apart in a crowded marketplace.
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Unlock growth and stand out from the crowd with effective brand positioning strategy
Our team of experts will work closely with you to understand your business, industry, and target audience. We’ll conduct market research and competitor analysis to identify your unique selling points and develop a messaging framework that effectively communicates your value proposition.
MORE ABOUT BRAND AUDIT AND OUR BRAND AUDIT AGENCY
What is brand audit and how can our brand audit agency help you?
A brand audit agency is a company that provides brand audit services to businesses. A brand audit involves a comprehensive analysis of a brand’s current position in the market, its strengths and weaknesses, and its potential for growth. A brand audit agency typically employs a team of experts with diverse backgrounds and skill sets, including brand strategists, marketing researchers, designers, and other professionals who can provide valuable insights and recommendations.
Our brand positioning services
Brand positioning involves establishing and identifying key aspects of the brand and its purpose, which allows it to stand out from the competition.
Finding your positioning: How to match your unique skills with your audience's needs
We are committed to collaborating with you to gain a deeper comprehension of your target demographic, the advantages that your product or service presents- both functionally and emotionally, and any valid evidence that supports how you position yourself in the market.
8 steps of our brand positioning Process
By partnering with our team and availing of our brand positioning service, you will be granted the opportunity to tap into the comprehensive expertise and creativity of our strategically-minded professionals. Our joint efforts will ensure the identification, refinement, and establishment of a unique and definitive standing for your brand in the industry.
This prominent position will undoubtedly contribute to the memorability of your brand, resulting in more sales opportunities and ultimately, increased profitability. Here are the 8 steps of our framework:
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HOW WE DO IT
The process.
This process is usually involved with brand positioning strategy
We’ll begin by conducting in-depth research on your industry, target audience, and competitors. This will allow us to gather insights about market trends, customer needs, and potential opportunities for your brand.
Together with your team, we will work on defining your brand’s purpose and core values. These will serve as the foundation for your brand positioning and guide all future marketing and branding efforts.
Based on our research, we’ll help you identify your ideal target audience. This will include defining their demographics, psychographics, and behavioral patterns to ensure that your brand positioning strategy resonates with the right people.
We’ll work with you to develop a compelling unique selling proposition (USP) that sets your brand apart from the competition. This will focus on the key benefits and differentiators of your products or services that are most relevant to your target audience.
Using the insights gathered, we’ll craft a concise and compelling brand positioning statement that clearly communicates your brand’s purpose, values, USP, and target audience. This statement will guide all future branding and marketing efforts.
Our creative team will design a cohesive visual identity and messaging strategy that aligns with your brand positioning. This includes creating a logo, color palette, typography, and other visual elements, as well as defining your brand’s tone of voice and communication style.
To ensure consistency across all marketing channels and touchpoints, we’ll develop comprehensive brand guidelines. These guidelines will provide a clear framework for your team and external partners to follow when representing your brand.
With the brand positioning strategy in place, we’ll help you implement and integrate it across your marketing channels and touch-points. This may involve updating your website, marketing collateral, social media presence, and more.
Finally, we’ll monitor the effectiveness of your brand positioning strategy and gather feedback from your target audience. Based on the data and insights collected, we’ll recommend adjustments and optimizations to ensure that your brand positioning remains relevant, compelling, and effective over time.
How much does this cost?
$7,000 - $150K​+
The estimated cost for brand positioning strategy services provided by Cheetah Vision for enterprise businesses can vary significantly based on the project’s scope, complexity, specific requirements, and overall duration. Brand positioning strategy services may include activities such as target audience analysis, competitor analysis, value proposition development, and messaging strategy. Here is a general cost breakdown for Cheetah Vision’s brand positioning strategy services:
Basic Brand Positioning Strategy Services:
Small-scale projects with limited scope, straightforward requirements, and a focus on basic positioning elements such as simple target audience and competitor analysis.
Estimated Cost: $7,000 – $25,000
Intermediate Brand Positioning Strategy Services:
Mid-scale projects with more complex requirements, moderate customization, and a broader range of brand positioning needs, such as comprehensive target audience analysis, competitor analysis, value proposition development, and messaging strategy.
Estimated Cost: $25,000 – $60,000
Advanced Brand Positioning Strategy Services:
Large-scale projects with intricate requirements, extensive customization, advanced brand positioning needs, and complex project management, such as in-depth market research, multifaceted competitor analysis, and integrated messaging strategies across multiple channels.
Estimated Cost: $60,000 – $150,000+
Please note that these costs are approximate and may vary depending on factors such as project scope, location, expertise of the Cheetah Vision team, and specific requirements of the client. Contact us to get a more accurate quote tailored to your specific needs. These estimates also do not include costs for the execution of the strategies or campaigns, which will be additional expenses to consider. The overall cost of a project may also depend on the duration of the project and the pricing model of the brand positioning strategy provider (fixed price, time and material, or retainer-based).
Frequently asked questions
If you’re looking to hire a brand positioning agency, get in touch today to find out how we can help put your brand on a more effective path.
Brand positioning is the process of establishing the identity and value of a product or service in the minds of the consumer. It is important for an organisation to have a strong brand positioning as it helps customers to recognise and remember the brand, differentiate it from its competitors, and develop loyalty and trust.
Brand positioning helps to define the organisation’s purpose and values, and can also be used to establish a competitive advantage. It is an essential part of an organisation’s overall marketing strategy, as it helps to inform the overall brand experience and create a lasting impression on customers.
When we’re developing a brand positioning we look for five things. Is it:
- memorable
- distinctive
- relevant
- emotionally resonant
- reflective of core values
To use the brand positioning effectively it needs to be communicated clearly, frequently and consistently across all channels.
A brand positioning statement is like a lighthouse, guiding customers towards the value that a brand can offer. It’s a beacon of words, pulling together the brand’s value proposition in a succinct way. Crafting a brand positioning statement is an art, balancing aspiration and reality to create a clear roadmap for customers to navigate. It’s an integral part of any brand’s marketing strategy, providing a clear direction for the brand to move forward.
When creating a brand positioning statement, we’d help you to consider the following:
- Who are we talking to?
- What is your product or service category?
- What is the benefit of your product or service?
- How can we substantiate that?
Working with a brand positioning agency like ourselves can help answer these questions, and bring an outside view and rationale to the answers.
Companies with a clear value proposition set themselves apart from competitors, but more importantly provides their brand’s value to customers.
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With over 46 locations nationwide, you should try finding a Cheetah near you.
Cheetah Agency is rapidly expanding its footprint with over 45 locations nationwide, including major markets such as Dallas, Miami, Los Angeles, and Sooke, BC. With a new location opening up in Dubai, we are committed to providing top-notch digital marketing services to businesses across the country and beyond.
Expanding our network of locations allows us to be closer to our enterprise clients, providing them with the hands-on support they need to achieve their marketing goals. Our team of experts understand the unique needs of enterprise businesses, and we strive to deliver personalized solutions to help them succeed in a highly competitive market.
By being closer to our clients, we are able to develop a deep understanding of their business, and offer customized digital marketing strategies that align with their specific objectives. Our hands-on approach allows us to deliver results that make a meaningful impact, and we take pride in our ability to support our enterprise clients in reaching new heights.
