Brand Standards

Establish a strong and unified brand presence with our comprehensive brand standards services, defining clear guidelines for visual identity, messaging, and tone to ensure consistent and impactful communication across all channels.

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Professional branding strategies to stand out.

We are experts in developing a consistent, memorable and trustworthy image for your product. Our experienced team of specialists utilizes advanced creativity and research to build a brand identity for you that will resonate with your target audience.


What is brand standards and how can our brand standards service help you?

Brand standards, also known as brand guidelines, are a set of rules and guidelines that define how a brand is presented to the public. These guidelines ensure consistency across all brand touchpoints, from visual elements like logos and color schemes to written content like slogans and messaging.

Brand standards are important because they ensure that a brand is consistently presented to the public in a way that is recognizable, professional, and aligned with the brand’s values and messaging. By providing clear guidelines and rules for brand presentation, brand standards help to establish a strong and consistent brand identity that can be easily recognized and trusted by consumers.

How we ensure brand standards

From fledgling independent startups to established corporate behemoths like McDonald’s and Adidas, each one necessitates a concrete framework that outlines the protocols and message protocols that govern their communication and interaction with the target audience. Essentially, these guidelines establish the code of ethics, conduct, and behavior that each entity adheres to while embracing its brand identity.

Be Motive

Be Motive

Brand success is linked to brand guidelines that influence how it’s perceived. Without them, brands can lose their way and fail to communicate. Comprehensive guidelines are essential for continued market success.

Be of Value

Be of Value

To build trust, interactions with your audience should follow consistent guidelines. Consumers connect emotionally with a brand, shaping their belief in its worth. “Value” can mean different things, like affordability or satisfaction.

The Human Touch

The Human Touch

Your brand’s touchpoints include employees who serve as in-house ambassadors to connect with your audience. This guide equips them with the necessary skills to effectively interact with your brand persona, including tone and language.

The Details

The Details

For optimal results, understand the appropriate fonts, colors, and layouts for different formats. Also, know the tone and style of written and visual communication, and possess the necessary tools to complete tasks effectively.

Great in style

Great in style

If your established brand needs a renewed marketing strategy, we’re here to help. Our four-step approach (listen, think, create, evaluate) will get you back on track. Trust our expertise – it’s what we do best!

Crafting a mission that aligns with your vision

Our primary objective is to attentively observe your needs and gather an in-depth understanding of your aspirations. Our team is well-equipped to assist you in crafting a mission statement if required, ensuring that it aligns perfectly with your vision.

How Cheetah's brand standards is the best?

we are dedicated to helping businesses establish and maintain a consistent and impactful brand image across all platforms. Our team of experts works closely with our clients to develop brand guidelines and standards that reflect their unique vision and voice. We offer a range of services including logo design, brand identity development, and marketing materials creation, all designed to help you stand out in a crowded market.

Brand Identity

Brand Identity

Brand identity is crucial to business success. Our brand standards services offer partnership in crafting an authentic master plan for messaging and design that highlights what makes your brand unique.

Brand Messaging

Brand Messaging

Uniformity in communication and design builds trust with your audience. Our team ensures congruity of brand standards with your business objectives, transmitting your message efficiently to resonate with your audience.

Custom Design Framework

Custom Design Framework

Cheetah simplifies branding by providing custom brand standards that improve impact through design and messaging. Our team creates unique designs to enhance your visibility and connect with your audience.

Increased visibility

Increased visibility

Our primary goal is to boost the recognition of your brand, which will result in expanding your reach to a much wider audience. This approach will ultimately help you to achieve your main business objectives and objectives efficiently.

Enhanced Brand Trust

Enhanced Brand Trust

Cheetah’s core focus is to build trust by delivering top-notch design and communication solutions with a polished and professional aesthetic, maintaining the highest standards for clients.

Improved Engagement

Improved Engagement

Cheetah’s solutions are carefully created for businesses to improve engagement and establish lasting connections with clients. We’re proud of our expertise, delivering exceptional quality to secure your customer base’s longevity.


We promise, you've never had a project managed like this.

From 24x7x365 project support teams to our unique sprint-based design approach, our project management process is like no other. Other agencies simply can’t compete because we are constantly innovating ways to serve you better.


The process

This process is usually involved with brand standards

We begin by understanding your brand, your target audience, and your goals for the brand standards. This includes conducting market research, reviewing your existing brand guidelines, and conducting stakeholder interviews.

Based on the insights gathered during the discovery phase, we develop a set of brand standards that includes guidelines for typography, imagery, and color. This includes creating a visual language that represents your brand and resonates with your target audience.

We work with you to implement the brand standards across all platforms and channels. We also provide training to your internal team to ensure that they understand how to use the brand standards correctly.

After the brand standards are live, we measure their performance and make recommendations for optimization. This includes regular check-ins to ensure that the brand standards are being used correctly and that they are still meeting your goals.

We deliver the final brand standards to you and provide ongoing support to ensure that they are being used correctly and that they continue to meet your goals.

We Only Use The Best.

How much does this cost?


The estimated cost for brand standards services for enterprise businesses can vary significantly based on the project’s scope, complexity, specific requirements, and overall duration. Here is a general cost breakdown for brand standards services:

Basic Brand Standards Services:

Small-scale projects with limited scope, focusing on establishing basic brand guidelines for logo usage, typography, color, and other essential brand elements. This option is suitable for startups or businesses looking for a cost-effective solution to create a foundational brand identity.

Estimated Cost: $2,500 – $7,000

Intermediate Brand Standards Services:

Mid-scale projects with more complex requirements, moderate customization, and a broader range of brand standards-related services, such as creating comprehensive guidelines that encompass various brand touchpoints, including print materials, digital assets, and marketing collateral. This option is suitable for small to medium-sized businesses seeking a cohesive brand identity.

Estimated Cost: $7,000 – $25,000

Advanced Brand Standards Services:

Large-scale projects with intricate requirements, extensive customization, advanced brand standards strategies, and complex project management, such as developing a full brand identity system that considers all aspects of the brand’s identity, including packaging, environmental design, and user interface design. This option is suitable for larger enterprises or businesses looking for a high-end brand standards solution.

Estimated Cost: $25,000 – $60,000+

Please note that these costs are approximate and may vary depending on factors such as project scope, location, expertise of the brand standards team, and specific requirements of the client. Contact us to get a more accurate quote tailored to your specific needs. These estimates also do not include costs for other related services, such as logo design, visual brand language, or strategy development, which will be additional expenses to consider. The overall cost of a project may also depend on the duration of the project and the pricing model of the brand standards service provider (fixed price, hourly rate, or retainer).

We love designing futuristic projects. See what we're doing for DotBot.

Learn more about what we’re designing for our sister company DotBot and how it’s helping them reimagine marketing with MarketBot and changing design forever with DesignBot.

Clients love our creative spirit.

Discover the satisfaction of our clients who have experienced the impact of our creative services. Read our glowing testimonials to see the results we’ve achieved for businesses like yours.



Bam, VP of Marketing

During the past three years, Cheetah Agency has transformed the trajectory of our bamboo-based dental brand, Bam. By assisting us in expanding our ecommerce footprint, they were able to devise a robust ecommerce strategy for our business that has led to substantial growth. I was able to increase our online sales by using their expertise in digital marketing, especially in the ecommerce domain.



Just Co., CMO

Cheetah Agency recently assisted us in devising a marketing plan for our lotions at Just Co., and the results have left us astounded. The team thoroughly grasped our demographic, product advantages, and aspirations and fashioned a precise digital marketing plan that broadened our reach and boosted our sales. Our web traffic has risen dramatically and we observe a clear upsurge in conversions. We wholeheartedly endorse Cheetah Agency for their mastery in product marketing and their capacity to produce impressive outcomes.



Whine Company, President

Having our company collaborate with Cheetah Agency has been a paradigm shift for our organization. They meticulously understood our unique challenges and devised a plan that allowed us to achieve our goals. Our company has seen tangible results in our web traffic and conversions due to Cheetah Agency’s proficiency in executing that plan. For anyone searching for high-quality digital marketing services, I would not hesitate to recommend Cheetah Agency.



Trippy Snacks, Founder

In addition to promoting our marijuana gummies brand to new heights with their expert branding and marketing strategy, Cheetah Agency also assisted us with establishing a solid brand image and effective marketing plan that has enabled us to stand out in a crowded market by creating a cohesive brand image and effective marketing plan.



DotBot, Evangelist

As a result of Cheetah Agency’s comprehensive digital marketing strategy for our AI-based software, our expectations were exceeded. They are highly recommended when it comes to AI-based software marketing expertise and results because their targeted and effective campaign generated high lead generation and increased brand recognition. Did I mention they write AI software at a pretty high level as well? 



With over 46 locations nationwide, you should try finding a Cheetah near you.

Cheetah Agency is rapidly expanding its footprint with over 45 locations nationwide, including major markets such as Dallas, Miami, Los Angeles, and Sooke, BC. With a new location opening up in Dubai, we are committed to providing top-notch digital marketing services to businesses across the country and beyond.

Expanding our network of locations allows us to be closer to our enterprise clients, providing them with the hands-on support they need to achieve their marketing goals. Our team of experts understand the unique needs of enterprise businesses, and we strive to deliver personalized solutions to help them succeed in a highly competitive market.

By being closer to our clients, we are able to develop a deep understanding of their business, and offer customized digital marketing strategies that align with their specific objectives. Our hands-on approach allows us to deliver results that make a meaningful impact, and we take pride in our ability to support our enterprise clients in reaching new heights.

Ready to make your brand look like a million bucks? Contact us now and let's get the ball rolling

Everything under one roof.

Cheetah Agency is a full-service agency that offers a range of specialized marketing and technology services for its Enterprise clientele and local services for local businesses and startups.

Enterprise-focused digital marketing that works.

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Digital marketing and creative services for local businesses.

Brand Standards

3838 Oak Lawn ave.
dallas, tx 75219


801 brickell ave.
miami, fl 33131

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