Visual Brand Language
Communicate your brand’s story through our cohesive visual brand language services, establishing a consistent and engaging visual narrative that resonates with your target audience and sets you apart in the marketplace.
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MORE ABOUT VISUAL BRAND LANGUAGE AND OUR VISUAL BRAND LANGUAGE AGENCY
What is visual brand language and how can our visual brand language agency help you?
Visual brand language (VBL) is a set of design elements and principles that are used to create a consistent and recognizable visual identity for a brand. It includes all of the visual components that contribute to a brand’s overall look and feel, including color, typography, imagery, and layout.
Our visual brand language services
The visual language employed by your brand serves as an elongated embodiment of the substance and story that makes up your brand. What lies at the very heart of your brand is the substance that comprises the purpose, vision, mission, and core values of your brand.
On another hand, the story of your brand is what sets it apart, making it stand out from the rest and placing your brand right at the forefront of your target audience’s mind.
Brand Essence – Theory of the Brand
A brand’s success relies on establishing its essence. Without a strong foundation, failure is probable. Starbucks prioritizes their “creative expression” in their visual language, encompassing practicality and creativity.
Brand Expression – Creative Expression
To communicate effectively, a brand must balance a persuasive sales pitch with genuine expression that resonates with customers. Starbucks is an example of a brand that successfully achieves this by being helpful without being pushy.
Primary Logo Design
A brand’s visual language is mainly portrayed by its logo or brand mark, but branding goes beyond that. The logo should reflect the brand’s essence, and as audience expectations grow, the representation of the brand must adapt.
Brand Color Palette
The color scheme of a brand’s emblem is typically decided upon alongside or after its logo creation. It should reflect the brand’s personality, values, and message while being visually attractive.
Typography
Don’t rely on impulsiveness or fads when choosing typography for your brand. Consider your brand’s unique narrative and mission to amplify your message through visual components.
Brand Voice – Functional and Expressive
Identifying unique brand voices is challenging due to conflicting messages. To establish a clear brand voice, it’s vital to strategically address these competing messages.
Illustration Style
Illustrations can enhance your brand identity, but it takes a meticulous approach to maintain consistency. Guidelines for their use align internal and external design teams, and careful consideration of their look and feel can elevate your brand’s impact.
Photography Style
Many brands fail to maintain consistent photographic content in their branding and marketing efforts. This disparity can harm their image when there is a visible contrast between their website and social media visuals.
Starbucks considers creative expression vital to their brand's visual language.
As our business continues to expand, we have come to realize the importance of adapting our brand to meet their unique needs. Therefore, we proudly unveil an innovative design system that artfully combines the essential components of our brand with an unwavering commitment to delivering seamless and satisfying experiences for our valuable customers.
How Cheetah's visual brand language is the best?
At Cheetah, we take pride in revolutionizing conventional project approaches by incorporating avant-garde notions and concepts that enable our clients to differentiate themselves from the conventional with aesthetically wondrous and unparalleled conceptions.
Logo Development
Cheetah crafts distinctive logos that embody your brand’s values and identity. We collaborate with clients to produce visually stunning and recognizable logos that convey the core of their brand.
Design Brand Guidelines
Cheetah delivers complete brand guidelines for unified brand communication. Our guidelines cover design elements, imagery, and tone of voice, enabling seamless brand identity implementation across all touchpoints.
Consistency
Cheetah ensures uniformity of your brand identity on every touchpoint, establishing a powerful and identifiable brand. Consistency in design, imagery, messaging, and tone of voice fosters brand recognition and engenders trust with your audience.
Ehance Brand Visibility
At Cheetah, we craft eye-catching designs that enhance brand visibility. Our team excels in creating standout designs that leave an impression in a saturated market, from logos to packaging.
Omnichanel Solutions
Cheetah provides omnichannel solutions for seamless brand experiences. Our team creates cohesive designs for print, digital, and physical spaces to connect brands with their audience. Stay top-of-mind and engage meaningfully.
Typeface
At Cheetah, we have a passion for typography that can enhance your brand’s visual identity. Our team is skilled in identifying unique and visually appealing typefaces to create easy-to-read designs that stand out in the market.
INDUSTRY-LEADING MANAGEMENT
We promise, you've never had a project managed like this.
From 24x7x365 project support teams to our unique sprint-based design approach, our project management process is like no other. Other agencies simply can’t compete because we are constantly innovating ways to serve you better.
HOW WE DO IT
The process
This process is usually involved with visual brand language
We start by gaining a deep understanding of your brand, your target audience, and your goals for the visual brand language. This includes conducting market research, reviewing your existing brand guidelines, and conducting stakeholder interviews.
Based on the insights gathered during the discovery phase, we develop a range of concept ideas for the visual brand language. This may include sketches, mood boards, and rough layouts.
We take the strongest concept and develop it into a detailed design. This includes creating final layouts, selecting typography, and finalizing the color palette.
We create a visual language system that includes the use of color, typography, imagery, and iconography to communicate your brand’s message and personality consistently across all platforms.
Once the visual language system is finalized, we move into production mode. This includes creating final files for print or digital use, ensuring that all files meet the necessary technical specifications.
We deliver the final visual brand language files to you and work with you to implement them across your desired channels. This may include creating social media graphics, printing brochures, or building a microsite.
After the visual brand language is live, we measure its performance and make recommendations for optimization.
We Only Use The Best.
How much does this cost?
$5,000-$200K+
The estimated cost for visual brand language services for enterprise businesses can vary significantly based on the project’s scope, complexity, specific requirements, and overall duration. Here is a general cost breakdown for visual brand language services:
Basic Visual Brand Language:
Small-scale projects with limited scope, focusing on simple visual brand elements such as color palettes, typography, and basic iconography. This option is suitable for startups or businesses looking for a cost-effective solution to establish their visual identity.
Estimated Cost: $5,000 – $15,000
Intermediate Visual Brand Language:
Mid-scale projects with more complex requirements, moderate customization, and a broader range of visual brand elements, such as creating a consistent visual style across various touchpoints, including print materials, digital assets, and marketing collateral. This option is suitable for small to medium-sized businesses seeking a cohesive visual identity.
Estimated Cost: $15,000 – $50,000
Advanced Visual Brand Language:
Large-scale projects with intricate requirements, extensive customization, advanced visual brand elements, and complex project management, such as developing a comprehensive visual language system that encompasses all aspects of the brand’s identity, including packaging, environmental design, and user interface design. This option is suitable for larger enterprises or businesses looking for a high-end visual brand language solution.
Estimated Cost: $50,000 – $200,000+
Please note that these costs are approximate and may vary depending on factors such as project scope, location, expertise of the visual brand language team, and specific requirements of the client. Contact us to get a more accurate quote tailored to your specific needs. These estimates also do not include costs for other related services, such as logo design, brand collateral, or strategy development, which will be additional expenses to consider. The overall cost of a project may also depend on the duration of the project and the pricing model of the visual brand language service provider (fixed price, hourly rate, or retainer).
We love designing futuristic projects. See what we're doing for DotBot.
Learn more about what we’re designing for our sister company DotBot and how it’s helping them reimagine marketing with MarketBot and changing design forever with DesignBot.
Clients love our creative spirit.
Discover the satisfaction of our clients who have experienced the impact of our creative services. Read our glowing testimonials to see the results we’ve achieved for businesses like yours.
Amanda
During the past three years, Cheetah Agency has transformed the trajectory of our bamboo-based dental brand, Bam. By assisting us in expanding our ecommerce footprint, they were able to devise a robust ecommerce strategy for our business that has led to substantial growth. I was able to increase our online sales by using their expertise in digital marketing, especially in the ecommerce domain.
Emily
Cheetah Agency recently assisted us in devising a marketing plan for our lotions at Just Co., and the results have left us astounded. The team thoroughly grasped our demographic, product advantages, and aspirations and fashioned a precise digital marketing plan that broadened our reach and boosted our sales. Our web traffic has risen dramatically and we observe a clear upsurge in conversions. We wholeheartedly endorse Cheetah Agency for their mastery in product marketing and their capacity to produce impressive outcomes.
Michael
Having our company collaborate with Cheetah Agency has been a paradigm shift for our organization. They meticulously understood our unique challenges and devised a plan that allowed us to achieve our goals. Our company has seen tangible results in our web traffic and conversions due to Cheetah Agency’s proficiency in executing that plan. For anyone searching for high-quality digital marketing services, I would not hesitate to recommend Cheetah Agency.
Carlos
In addition to promoting our marijuana gummies brand to new heights with their expert branding and marketing strategy, Cheetah Agency also assisted us with establishing a solid brand image and effective marketing plan that has enabled us to stand out in a crowded market by creating a cohesive brand image and effective marketing plan.
John
As a result of Cheetah Agency’s comprehensive digital marketing strategy for our AI-based software, our expectations were exceeded. They are highly recommended when it comes to AI-based software marketing expertise and results because their targeted and effective campaign generated high lead generation and increased brand recognition. Did I mention they write AI software at a pretty high level as well?Â
With over 46 locations nationwide, you should try finding a Cheetah near you.
Cheetah Agency is rapidly expanding its footprint with over 45 locations nationwide, including major markets such as Dallas, Miami, Los Angeles, and Sooke, BC. With a new location opening up in Dubai, we are committed to providing top-notch digital marketing services to businesses across the country and beyond.
Expanding our network of locations allows us to be closer to our enterprise clients, providing them with the hands-on support they need to achieve their marketing goals. Our team of experts understand the unique needs of enterprise businesses, and we strive to deliver personalized solutions to help them succeed in a highly competitive market.
By being closer to our clients, we are able to develop a deep understanding of their business, and offer customized digital marketing strategies that align with their specific objectives. Our hands-on approach allows us to deliver results that make a meaningful impact, and we take pride in our ability to support our enterprise clients in reaching new heights.